Welcome to the world of health and beauty, with the new products of fashion and the best quality of health products!!
LR is one of Europe’s leading direct sales enterprises. Since its foundation in 1985, LR has recorded enormous sales growth. LR’s success is based on five unique success factors, defined values and a clear vision.
The unique way these five factors combine is the perfect tool for
our partners and guarantees you and LR continuous success on the path to
the very top.
LR is one of Europe’s leading direct sales enterprises. Since its foundation in 1985, LR has recorded enormous sales growth. LR’s success is based on five unique success factors, defined values and a clear vision.
The vision: a globally leading direct sales enterprise!
LR’s vision is to become a globally leading direct sales
enterprise. “Leading” means more than just size; it also means that LR
sets trends and an example. This vision is based on clearly defined
values and 5 solid pillars of success.
LR’s pillars of success are:
- Top products made in Germany
- Our unique star concept
- Our outstanding car plan
- A fair and transparent marketing plan
- An excellent service and training plan
The 5 pillars of success
LR has been a thriving company for 30 years. Our success is founded
on a clear vision, unique pillars of success and inherent values.
1. Top quality: German standards
LR’s quality standards are exemplary. LR only cooperates with
experienced raw materials suppliers and our entire range is permanently
subject to both internal and external quality assurances.
This is one of the reasons why the Aloe Vera Drinking Gels have been
awarded the renowned INSTITUT FRESENIUS seal of approval – a first for
the market!
Our quality commitment is also founded on product innovations that enthuse our partners and clients around the globe.
Our quality commitment is also founded on product innovations that enthuse our partners and clients around the globe.
2. Star concept – Cooperation with celebrities
When international stars wish to launch their own fragrance line or
care products, they often contact LR. The ‘Star concept' pillar of
success offers unique advantages:
Up-close with the stars: The celebrities are actively involved in their product's design process. We take ‘Exclusively LR’ literally.
Confidence: The fact that LR has gained the confidence of international stars testifies to the professionalism and excellent reputation that the company enjoys worldwide.
Up-close with the stars: The celebrities are actively involved in their product's design process. We take ‘Exclusively LR’ literally.
Confidence: The fact that LR has gained the confidence of international stars testifies to the professionalism and excellent reputation that the company enjoys worldwide.
3. Car plan: An industry leader
The LR car plan is rewarding and motivating. Partners do not have to wait long before they have the opportunity to drive one of our special LR Polos.
To keep LR partners motivated, success is rewarded with a car from the Mercedes Benz fleet.
The highlight of the car plan is that top partners are rewarded with a white LR Porsche.
To keep LR partners motivated, success is rewarded with a car from the Mercedes Benz fleet.
The highlight of the car plan is that top partners are rewarded with a white LR Porsche.
4. Bonus system: Fair, transparent and tested
LR’s bonus system has proven its worth over the past 25 years and is the only one of its kind on the market.
On top of the bonus, there is an average 40% margin, and other attractive perks such as the LR Academy, invitations to events and trips and the car plan, part of the 'marketing plan' pillar of success.
Success is thus entirely dependent on personal ambition and individual commitment.
On top of the bonus, there is an average 40% margin, and other attractive perks such as the LR Academy, invitations to events and trips and the car plan, part of the 'marketing plan' pillar of success.
Success is thus entirely dependent on personal ambition and individual commitment.
5. Top training and service: Tailored to our partners
Our partners' training is of great importance to LR. That is why the LR Academy accompanies each LR partner individually and professionally up each rung on the career ladder.
LR’s service values are oriented towards the highest standards. From order processing and product advice, communication and safety issues to the delivery service and quality of delivery, our partners’ concerns are given top priority.
The highlights of all LR fragrances are excellent quality, premium ingredients, high perfume-oil content and ...
Read more
Our favourite fashion designer becomes a fragrance designer.
Exclusively with LR Guido Maria Kretschmer launches two elegant
fragrances.Read more
The success story of Portugal continues: The lively presenter and
darling of the public Cristina Ferreira now enchants the whole world
with her perfume.Read more
One of the most successful super-models in the world. Exclusive by LR Karolina Kurkova presents her first fragrance.Read more
Success at the DUFTSTARS 2011: Bruce Willis’ perfume was one of the top three in the “Lifestyle Men” category.
Read more
Dive into the sparkling fragrance collection of Emma
Heming-Willis - the Lightning Collection with three individual
fragrances will enchant you!Read more
Fragrance expertise and direct marketing competence meets
craftsmanship and crystal expertise. The Lightning Collection is
decorated with Swarovski® Crystals.Read more
LR’s service values are oriented towards the highest standards. From order processing and product advice, communication and safety issues to the delivery service and quality of delivery, our partners’ concerns are given top priority.
“LR has been operating successfully in direct sales for 30
years. Highest quality, cooperation with international stars and great
commitment for our partners have made us a global player.” Patrick Sostmann, General Manager at LR Health & Beauty
Products catalogues
Collection 1|2016
The LR Collection catalogue contains the whole range of obtainable
products. Especially concerning new products, our main catalogue also
provides useful background information, for instance regarding main
ingredients or modes of action.
Collection Health for Germany (no prices)
Collection Health
Collection Health for Germany (no prices)
Collection Health
Stars & Perfume
LR has established itself as a leading partner in fragrance design
worldwide.
LR has won the confidence of numerous stars when creating
their very personal perfume. Be it Bruce Willis, his wife Emma Heming-Willis or Karolina Kurkova – they all are part of the dazzling Starbox family, along with likable Cristina Ferreira from Portugal and the fashion designer Guido Maria Kretschmer.
Perfume concept
The highlights of all LR fragrances are excellent quality, premium ingredients, high perfume-oil content and ...
Read more
Guido Maria Kretschmer
Our favourite fashion designer becomes a fragrance designer.
Exclusively with LR Guido Maria Kretschmer launches two elegant
fragrances.Read moreCristina Ferreira
The success story of Portugal continues: The lively presenter and
darling of the public Cristina Ferreira now enchants the whole world
with her perfume.Read moreKarolina Kurkova
One of the most successful super-models in the world. Exclusive by LR Karolina Kurkova presents her first fragrance.Read moreBruce Willis
Success at the DUFTSTARS 2011: Bruce Willis’ perfume was one of the top three in the “Lifestyle Men” category.
Read more
Emma Heming-Willis
Dive into the sparkling fragrance collection of Emma
Heming-Willis - the Lightning Collection with three individual
fragrances will enchant you!Read moreLR scents with Swarovski® Crystals
Fragrance expertise and direct marketing competence meets
craftsmanship and crystal expertise. The Lightning Collection is
decorated with Swarovski® Crystals.Read moreCertifications & awards
Many of our product innovations in the dietary supplement and care range have received numerous awards.
LR has recieves awards from the renowned INSTITUT FRESENIUS, for example. Over 50 Aloe Vera products have also been awarded the prestigious IASC seal.
LR has recieves awards from the renowned INSTITUT FRESENIUS, for example. Over 50 Aloe Vera products have also been awarded the prestigious IASC seal.
The SGS INSTITUT FRESENIUS quality seal
For a product to be awarded the INSTITUT FRESENIUS quality seal,
testing must assess far more than just the product. The extensive
assessment starts by testing the raw materials, product ingredients and
the supplier audits before finally testing the finished product.
By the way: Regular checks are carried out long after the seal has been awarded to ensure that the product still demonstrates the high quality which is and was decisive in the award of the quality seal.
SGS INSTITUT FRESENIUS certified: Colostrum and Aloe Vera Drinking Gel
Visit their website for more information
By the way: Regular checks are carried out long after the seal has been awarded to ensure that the product still demonstrates the high quality which is and was decisive in the award of the quality seal.
SGS INSTITUT FRESENIUS certified: Colostrum and Aloe Vera Drinking Gel
Visit their website for more information
Other institutes that have repeatedly rewarded our product innovations in the dietary supplement and care range:
Dermatest
The original DERMATEST® seal guarantees the traceability of testing
methods, as well as consumer and producer safety. The seal certifies
that the quality of the products is tested and confirmed.
Visit dermatest website for more information
Visit dermatest website for more information
Fragrance strength study
In close cooperation with Dermatest, LR has developed a process for
testing the fragrance strength of perfumes. The study with the official
title “clinical-dermatological application test for fragrance strength”
attests the outstanding strength of LR fragrances. This study helped LR
to successfully relaunch its fragrances in 2009.
IASC (International Aloe Science Council)
IASC is a worldwide non-profit association for the Aloe Vera
industry, supporting the promotion of Aloe Vera. With over 50 quality
seals, LR currently (2011) maintains the largest number of IASC
certified products in the world. What makes the LR products so unique is
for example the use of a cold processing procedure for the Aloe Vera
Gel production.
Visit IASC website for more information
Visit IASC website for more information
Additional awards
- BSB innovation prize for the Platinum range
- Top ranking for EdP Bruce Willis at the Duftstars 2011 by the VKE [German cosmetics distributors and marketing association]
- No. 11 of the Best Marketing Company Award 2010
LR Memberships
Next to the product awards LR is proud to be member of the following organizations
LR is the only network enterprise in the VKE cosmetics association (data from 2011) whose members include the most renowned corporations in the industry.
Visit VKE website for more information
Visit VKE website for more information
LR has also been a BDIH member [German certification organization] since July 2011
Visit BDIH website for more information
Visit BDIH website for more information
